Olivissa Olive Oil Soap

Olivissa is a fictive natural cosmetics brand producing olive oil soaps in Italy. It is a small family business managed by a lovely Italian couple that deeply cares about nature, family and arts. The visual identity aims to express these values by being simple and sustainable. Prints and patterns made with linocut appear on the packaging. The rounded edges and the oval, olive-like hole of the front side make the shape harmonious. The function of the small ‘window’ is also to show the magical, light green color of the soap. In addition, the rustic olive leaves and olives, as well as the diligent hands that collect them, appear. We kept environmental awareness and cost-efficiency in mind, so there is not a single glued surface in the box and the printing is done in one color. The box opens almost like a flower that reveals the ‘green gold’.