Branding a premium food shop - A timeless identity rooted in local tradition

When Emese and Róbert from Sopron, Hungary reached out to Line Studio to design the branding for their premium food shop, we instantly knew this project would be something special. Their vision of a welcoming, high-quality local store deeply resonated with our own values. Just like them, we love visiting small local shops, feeling the warmth of personal connection, and discovering authentic products made with care. Brand Inspired by a something unexpected

The heart of this brand identity lies in an unexpected source of inspiration, a beautiful old cashier machine from Sopron. Its intricate ornamental patterns told a story of tradition, craftsmanship, and the golden age of small-town trade. We knew right away that this piece of history could become the symbol of something timeless.

Photo: Fortepan

Our logo design was inspired by this antique detail, translating the nostalgic feeling of old-fashioned shopping into a clean, contemporary aesthetic. It bridges past and present,celebrating heritage while appealing to today’s design-conscious audience.

Authenticity in Every Detail

To complement the logo, we created hand-illustrated food elements and premium packaging designs that reflect the shop’s dedication to honest, high-quality products. The result is a visual identity that feels both grounded and refined, an invitation to slow down, browse, and enjoy the experience of discovery.

Every design decision, from the color palette to the typography, was made to evoke warmth, trust, and authenticity. This brand isn’t just about selling food, it’s about celebrating craftsmanship, quality, and the human touch behind every product.

Beyond Design – A Shared Philosophy

For us at Line Studio, this project was more than a branding assignment. It was about creating a brand that we ourselves would love to walk into. A place where design and atmosphere go hand in hand with good taste and genuine hospitality.

Because we believe that good branding reflects good quality and that’s exactly what Emese and Róbert’s shop stands for. Visit their shop at www.lardershelf.hu

A word from the Clients

“We worked together with Evelin and Lilla on the Lardershelf project. The collaboration was fantastic, we quickly understood each other and they supported our project with great ideas. Several versions were created for each element, and they helped us in every aspect of the process. It was a joy to see our vision come to life. Thank you so much for the beautiful illustrations! We’re already looking forward to continuing our work together!”

Emese & Róbert, founders of Lardershelf, Sopron